Our signature award-winning methodology
Our passion for understanding audiences and the patient journey is epitomised by our existing award-winning methodology LIVE.
LIVE is the Bedrock group’s signature programme and through experience, we have built a solid reputation for delivering excellent outcomes. Quality insights into how people manage and live with their illness remain both vitally important and yet elusive.
Our innovative and adaptable patient ethnography technique has been specifically developed to address this need within the healthcare market. LIVE combines clinical collaboration, individual patient perspectives and expert interpretation. It has been proven to provide unmatched immersion and insight into the lives of patients, their journeys and their disease management experiences. LIVE is much more than a video diary; ultimately it drives targeted and effective communication programmes.
At the Bedrock group we were pioneering in our vision to adapt and apply video ethnography principles and techniques to understand how healthcare practitioners rationalise their prescribing decisions. Gaining this understanding had major implications for our clients’ brand strategy development and led to the creation of tailored communications aimed at improving healthcare for patients with various conditions.