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Health experience research, driven by curiosity
 
 

what we offer

Backed by an enviable mix of research, communications, engagement and client-side experience, we are adept at working alongside you and becoming true strategic allies; because across a product's journey, we understand your world we can help you achieve more than you might expect…

We bring all our expertise together, translating research findings into solid recommendations for capitalising on insights; communicating with impact and producing strategically sound outcomes.

 
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Pre-launch

  • Market or therapy area understanding

  • Situation or competitive analysis

  • Identification of gaps, opportunities and unmet needs, HCP, patient, payer

  • Building the patient journey and pathways

  • Identifying stakeholders

  • Exploring patient, family, and caregiver perspectives

  • Identifying treatment patterns and behaviours

  • Target product profile development

  • Positioning research

  • Key message testing

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Commercialisation

  • Brand & campaign strategy

  • Communications platform development

  • Creative concepts development & testing

  • Promotional material development & testing

  • Formulation and device assessment

  • Inward licence opportunities

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Maturity

  • Repositioning

  • Line extension evaluation and assessment

  • Corporate & franchise branding and positioning